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	<title>Comments on: On attention, myware, and the precience of Headmap</title>
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	<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/</link>
	<description>thoughts on media, technology, and culture</description>
	<pubDate>Sun, 23 Nov 2008 10:15:42 +0000</pubDate>
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		<title>By: Brenden Simpson</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6524</link>
		<dc:creator>Brenden Simpson</dc:creator>
		<pubDate>Sat, 25 Mar 2006 23:14:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6524</guid>
		<description>With regard to definitions, I was conceding the point (in the least clear way possible to save face). I described what it does, and that doesn't make any sense, yes.

To the issue at hand!

You can't design "everyware" so that people can opt out of it while still allowing full engagement with society, largely because it is almost entirely social factors that push people into opting in, not technological limitations. 

Which is to say... Tried to send any telegraphs lately? When will analog broadcasts be phased out again?

Everyone is expected to opt in or drop out in the final analysis, either through regulation or just the great majority accepting it. As I said: "Temporary opt-outs are unsatisfactory, but children won’t know any different, and opposition will die out."</description>
		<content:encoded><![CDATA[<p>With regard to definitions, I was conceding the point (in the least clear way possible to save face). I described what it does, and that doesn&#8217;t make any sense, yes.</p>
<p>To the issue at hand!</p>
<p>You can&#8217;t design &#8220;everyware&#8221; so that people can opt out of it while still allowing full engagement with society, largely because it is almost entirely social factors that push people into opting in, not technological limitations. </p>
<p>Which is to say&#8230; Tried to send any telegraphs lately? When will analog broadcasts be phased out again?</p>
<p>Everyone is expected to opt in or drop out in the final analysis, either through regulation or just the great majority accepting it. As I said: &#8220;Temporary opt-outs are unsatisfactory, but children won’t know any different, and opposition will die out.&#8221;</p>
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		<title>By: admin</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6514</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 24 Mar 2006 23:16:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6514</guid>
		<description>"We live in a social system it is impossible to opt out of without vast personal resources available."

That's the point. Adam wants everware to be designed so that people can opt out of it without having to opt out of society.</description>
		<content:encoded><![CDATA[<p>&#8220;We live in a social system it is impossible to opt out of without vast personal resources available.&#8221;</p>
<p>That&#8217;s the point. Adam wants everware to be designed so that people can opt out of it without having to opt out of society.</p>
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		<title>By: admin</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6513</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Fri, 24 Mar 2006 23:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6513</guid>
		<description>I agree with you that attention is just another resource to be managed in the economy, rather than a new economy.  Seems attention is becoming more important, but I see no fundamental economic shift. 

As for definitions, I don't quite get your point. Defining things by what they do, rather than what sets them apart from other things, makes little sense to me.  Other economic systems purport to manage scarce resources by allowing public pressures to determine where those resources are allocated" (ie, communism).  But that's neither here nor there, is it?</description>
		<content:encoded><![CDATA[<p>I agree with you that attention is just another resource to be managed in the economy, rather than a new economy.  Seems attention is becoming more important, but I see no fundamental economic shift. </p>
<p>As for definitions, I don&#8217;t quite get your point. Defining things by what they do, rather than what sets them apart from other things, makes little sense to me.  Other economic systems purport to manage scarce resources by allowing public pressures to determine where those resources are allocated&#8221; (ie, communism).  But that&#8217;s neither here nor there, is it?</p>
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		<title>By: Brenden Simpson</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6487</link>
		<dc:creator>Brenden Simpson</dc:creator>
		<pubDate>Thu, 23 Mar 2006 16:11:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6487</guid>
		<description>Your blog ate my comment. To short up ::

Re: define capitalism. Mine details what it does, yours details what it is.

Attention is "owned" by person; person is private individual. Do not compute: post-capitalist.

We live in a social system it is impossible to opt out of without vast personal resources available. Most do not have such resources, and never will. Prediction: Temporary opt-outs are unsatisfactory, but children won't know any different, and opposition will die out.

Conclusion: "Que sera sera, and so it goes."</description>
		<content:encoded><![CDATA[<p>Your blog ate my comment. To short up ::</p>
<p>Re: define capitalism. Mine details what it does, yours details what it is.</p>
<p>Attention is &#8220;owned&#8221; by person; person is private individual. Do not compute: post-capitalist.</p>
<p>We live in a social system it is impossible to opt out of without vast personal resources available. Most do not have such resources, and never will. Prediction: Temporary opt-outs are unsatisfactory, but children won&#8217;t know any different, and opposition will die out.</p>
<p>Conclusion: &#8220;Que sera sera, and so it goes.&#8221;</p>
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		<title>By: admin</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6474</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Wed, 22 Mar 2006 06:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6474</guid>
		<description>And that is, I think, a fairly extreme example I cite above.  A less technologically advanced and pervasive system, would require people to carry some sort of device or chip that would identify and connect them to the ambient services.  It would be a relatively easy fix to turn these sorts of services off, or just not carry the device or chip or whatever.  Where it could become a social hinderance is if these identifiers were required for making purchases, etc.

Of course, I'll probably have a better idea once  I actually read Everyware... which has still not  shown up at Powell's.</description>
		<content:encoded><![CDATA[<p>And that is, I think, a fairly extreme example I cite above.  A less technologically advanced and pervasive system, would require people to carry some sort of device or chip that would identify and connect them to the ambient services.  It would be a relatively easy fix to turn these sorts of services off, or just not carry the device or chip or whatever.  Where it could become a social hinderance is if these identifiers were required for making purchases, etc.</p>
<p>Of course, I&#8217;ll probably have a better idea once  I actually read Everyware&#8230; which has still not  shown up at Powell&#8217;s.</p>
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		<title>By: admin</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6473</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Wed, 22 Mar 2006 04:49:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6473</guid>
		<description>Capitalism is private ownership of capital/means of production, theoretically controlled by market forces.  What they keep harping about in terms of an attention economy is that the "capital" is attention, and no one owns your attention but you.    But I hardly think you can base an "economy" around that.  But again, what do I know?

re: opting out: could depend on how it all works...  It would be easy enough to make it so that people can't opt out without dropping out of society, and that's precicely what Adam is advocating against, I think.  It seems like it would be harder to implement an opt-out system, but doable.  For  example, if we are to assume it's some sort of ambient advertising like in the Minority Report movie, it could work by doing an identity scan of some sort and not advertising to you if you've opted out.


One of Adam's ideas:

"I’ve been saying for about three years now that the first real business opportunity of the full-fledged everyware age is gonna be zones of amnesty — cafes where you can explicitly go to be offline and inaccessible. Maybe I’ll start a chain called Faraday’s Cage, or something. (It seems that a few coffeehouses and the like are actually starting to institute similar measures, at least during peak hours.)"

One story circulating around the blogosphere lately is something about a paint with  nano-shite that blocks cell phone signals.</description>
		<content:encoded><![CDATA[<p>Capitalism is private ownership of capital/means of production, theoretically controlled by market forces.  What they keep harping about in terms of an attention economy is that the &#8220;capital&#8221; is attention, and no one owns your attention but you.    But I hardly think you can base an &#8220;economy&#8221; around that.  But again, what do I know?</p>
<p>re: opting out: could depend on how it all works&#8230;  It would be easy enough to make it so that people can&#8217;t opt out without dropping out of society, and that&#8217;s precicely what Adam is advocating against, I think.  It seems like it would be harder to implement an opt-out system, but doable.  For  example, if we are to assume it&#8217;s some sort of ambient advertising like in the Minority Report movie, it could work by doing an identity scan of some sort and not advertising to you if you&#8217;ve opted out.</p>
<p>One of Adam&#8217;s ideas:</p>
<p>&#8220;I’ve been saying for about three years now that the first real business opportunity of the full-fledged everyware age is gonna be zones of amnesty — cafes where you can explicitly go to be offline and inaccessible. Maybe I’ll start a chain called Faraday’s Cage, or something. (It seems that a few coffeehouses and the like are actually starting to institute similar measures, at least during peak hours.)&#8221;</p>
<p>One story circulating around the blogosphere lately is something about a paint with  nano-shite that blocks cell phone signals.</p>
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		<title>By: Brenden Simpson</title>
		<link>http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6472</link>
		<dc:creator>Brenden Simpson</dc:creator>
		<pubDate>Wed, 22 Mar 2006 02:41:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.klintron.com/brain/archives/2006/03/15/on-attention-myware-and-the-precience-of-headmap/#comment-6472</guid>
		<description>Capitalism is management of scarce resources by allowing public pressures to determine where those resources are allocated, isn't it? If so, "attention" becomes just another resource that is being allocated based on the rules of supply and demand, not something that supercedes or progresses away from the current economics. 

That said... with reference to everyware:

"Be deniable; allow for the opt out of the program at any time."

How do you escape from this world of constant computing without removing yourself from your society? You can't. You have to find a new society, or go off on your own.

But in a world where people are everywhere, and they carry their technology with them, you can't escape. There is no opting out when signals saturate the entire planet. You're in, and you're in until you're dead.

No wonder libertarians pray for the apocalypse.</description>
		<content:encoded><![CDATA[<p>Capitalism is management of scarce resources by allowing public pressures to determine where those resources are allocated, isn&#8217;t it? If so, &#8220;attention&#8221; becomes just another resource that is being allocated based on the rules of supply and demand, not something that supercedes or progresses away from the current economics. </p>
<p>That said&#8230; with reference to everyware:</p>
<p>&#8220;Be deniable; allow for the opt out of the program at any time.&#8221;</p>
<p>How do you escape from this world of constant computing without removing yourself from your society? You can&#8217;t. You have to find a new society, or go off on your own.</p>
<p>But in a world where people are everywhere, and they carry their technology with them, you can&#8217;t escape. There is no opting out when signals saturate the entire planet. You&#8217;re in, and you&#8217;re in until you&#8217;re dead.</p>
<p>No wonder libertarians pray for the apocalypse.</p>
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