Look Look Magazine: a tool?
Abe points out that Look Look Magazine, a new magazine for “young photographers, writers, and artists” is owned by Look-Look, a trendpotting firm run by Dee Gordan (she of the Tipping Point fame). While this may turn some off, it’s what makes me interested in the magazine. According to this, Gordan’s L Report cost $5,000 each. Look Look costs $6. I haven’t seen the magazine yet, but what if this could be used by small businesses and non-profits to develop marketing campaigns? Maybe it would be useless in this capacity, but I’ll bet it will be more useful than the Trendcentral newsletter (which is fun, but not terribly useful).
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